Housing Design In Planet Green Tambora Using Augmented Reality For Promotion Media

One way of organizing the town to make it look elegant and tidy is to create a housing estate. Planet Green Tambora Housing is a housing estate located in the Tambakboyo area close to the center of Lamongan City. However, in the promotion process, it is still not very attractive, so the demand is still lacking. In this study, the authors use Augmented Reality as an attractive medium for marketing housing products on Planet Green Tambora. This application displays the design of each type of house in a tangible 3-dimensional visual form. Where this housing has 2 types of houses namely types 27 and 42. In addition to displaying a 3-dimensional visual form, it also displays house plans for each type of house. From the results of this Augmented Reality (AR) promotion making research, the results obtained that the response of respondents very interested in this application with a percentage of 97.25%. In addition, we testing too using light and edge detection methods, both showed very well.