印尼PT. Juragan Wifi服务质量、价格对顾客满意度的影响

M. A. Rian, Mounir Saidani, S. E. M. Ika Febrilia
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引用次数: 0

摘要

本研究的目的是:第一,确定服务质量对印尼PT Juragan Wifi顾客满意度的影响。第二,确定价格对印尼PT Juragan Wifi顾客满意度的影响。这项研究是对印度尼西亚PT. Juragan Wifi的100名客户进行的,这些客户分布在雅加达、茂物、德波、丹格朗和勿加西。数据收集使用5点李克特量表的调查问卷,即通过分发调查问卷,然后使用SPSS程序处理达到消费者。结果表明,PT Juragan Wifi提供的服务质量和价格是有效的,能够满足消费者的期望。消费者对PT Juragan Wifi的满意度也很高。根据假设检验的结果,可以得出服务质量对顾客满意度有正向影响,价格对顾客满意度有正向影响的结论。
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The Influence of Service Quality, and Price Toward Customer Satisfaction at PT. Juragan Wifi Indonesia
The objectives of this study are: First, To determine the influence of Service Quality on Customer Satisfaction of PT Juragan Wifi Indonesia. Second, To determine the influence of Price on customer satisfaction of PT Juragan Wifi Indonesia. This research is conducted on 100 customers of PT. Juragan Wifi Indonesia that spread across Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data is collected using a questionnaire with 5 point of likert scale, namely by reaching consumers by distributing the questionnaires which are then processed using the SPSS program. The results shows that service quality, and price provided by PT Juragan Wifi are valid and able to meet consumer expectations. Consumers of PT Juragan Wifi also have high level of satisfaction. Based on the results of hypothesis testing, it can be concluded that service quality has a positive effect on customer satisfaction, and price has a positive effect on customer satisfaction.
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