F. Pambudi Widiatmaka, S. Sukrisno, S. Suherman, Samodro Bintang A.M Leonardus, Karona Cahya Susena
{"title":"股票价值关系资本:对未来的建议和对过去推动营销绩效研究的评估","authors":"F. Pambudi Widiatmaka, S. Sukrisno, S. Suherman, Samodro Bintang A.M Leonardus, Karona Cahya Susena","doi":"10.22219/jibe.v6i02.22495","DOIUrl":null,"url":null,"abstract":"This research aims to create a new theoretical framework that focuses on the impact of entrepreneurial orientation and relational capital stock value on the marketing performance of small and medium enterprises (SMEs) to gain a competitive advantage. This study involved 220 SME owners and used structural equation modeling to identify two effective strategies to improve SME marketing performance. Both strategies are the application of entrepreneurial orientation and utilization of share value relational capital.","PeriodicalId":363845,"journal":{"name":"Journal of Innovation in Business and Economics","volume":"154 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Share value relational capital: Suggestions for the future and an assessment of past research in driving marketing performance\",\"authors\":\"F. Pambudi Widiatmaka, S. Sukrisno, S. Suherman, Samodro Bintang A.M Leonardus, Karona Cahya Susena\",\"doi\":\"10.22219/jibe.v6i02.22495\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research aims to create a new theoretical framework that focuses on the impact of entrepreneurial orientation and relational capital stock value on the marketing performance of small and medium enterprises (SMEs) to gain a competitive advantage. This study involved 220 SME owners and used structural equation modeling to identify two effective strategies to improve SME marketing performance. Both strategies are the application of entrepreneurial orientation and utilization of share value relational capital.\",\"PeriodicalId\":363845,\"journal\":{\"name\":\"Journal of Innovation in Business and Economics\",\"volume\":\"154 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-02-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Innovation in Business and Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22219/jibe.v6i02.22495\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Innovation in Business and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22219/jibe.v6i02.22495","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Share value relational capital: Suggestions for the future and an assessment of past research in driving marketing performance
This research aims to create a new theoretical framework that focuses on the impact of entrepreneurial orientation and relational capital stock value on the marketing performance of small and medium enterprises (SMEs) to gain a competitive advantage. This study involved 220 SME owners and used structural equation modeling to identify two effective strategies to improve SME marketing performance. Both strategies are the application of entrepreneurial orientation and utilization of share value relational capital.
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