看看虚拟世界:Facebook的虚拟世界和精英话语的流通

Brent Lucia, Matthew A. Vetter, Isaac Kwabena Adubofour
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摘要

尽管受到监管机构和非政府实体的抵制,Meta对公众叙事的控制仍然是一致的。使用语料库分析的方法,本研究调查了该公司的社会技术想象,因为它在媒体工件(428)中流传,以响应扎克伯格2021年的Metaverse公告。通过分析这些人工制品如何回应与身份、安全和连接相关的问题,我们发现,大多数人工制品放大了Meta的企业信息,增强了其精英话语的能力,巩固了其社会技术力量。然而,由于涉及到用户隐私,这项研究发现了有限数量的人为因素,记者们质疑而不是重复Meta的言论。作为这一发现的暗示,未来的科技新闻应该把隐私作为批评的起点,同时也要质疑监控资本主义和用户剥削的潜在逻辑。最后,本文在承认社会技术想象的动态性的同时,阐述了精英话语循环中部署的修辞功能。
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Behold the metaverse: Facebook’s Meta imaginary and the circulation of elite discourse
Despite pushback from regulatory and non-governmental entities, Meta’s control over the public narrative remains consistent. Using a method of corpus analysis, this study investigated the company’s sociotechnical imaginary as it circulates in media artifacts (428) responding to Zuckerberg’s 2021 Metaverse announcement. Analysis of how these artifacts respond to issues related to identity, security, and connectivity revealed that the majority amplify Meta’s corporate messaging, empowering its elite discourse and solidifying its socio-technological power. As it relates to user privacy, however, this study uncovered a limited number of artifacts in which journalists challenged rather than repeated Meta’s rhetoric. As an implication of this finding, future tech journalism should consider privacy as a starting point for critiques that also interrogate the underlying logic of surveillance capitalism and user exploitation. Ultimately, this article addresses the rhetorical functions deployed in the circulation of elite discourse while acknowledging the dynamism of sociotechnical imaginaries.
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