信息系统特征与产品复杂性:以网上购买保险为例

W. Wang, C. Lu
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引用次数: 1

摘要

研究人员并没有具体考虑网购保险的购后意向的决定因素。通过参考DeLone和McLean的ISS模型,本研究开发并实证检验了在此背景下系统质量、信息质量和感知产品复杂性对购后意愿的影响模型。从177个在线保险消费者中收集的数据为该模型提供了支持。结果表明,系统质量、信息质量和感知产品复杂性是在线保险购后意向的重要决定因素。并对研究的意义和未来的研究方向进行了讨论。
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Information system characteristics and product complexity: The example of online insurance purchase
Researchers have not specifically considered the determinants of post-purchase intention with regard to online insurance purchases. By consulting DeLone and McLean's ISS model, this study develops and empirically examines a model of the impact of system quality, information quality, and perceived product complexity on post-purchase intention in this context. Data collected from 177 online-insurance consumers provided support for the model. The results indicated that system quality, information quality, and perceived product complexity were significant determinants of post-purchase intention in the online-insurance context. Implications and future research directions are also discussed.
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