Perceived Benefits of Spa Experiences: Tourist Insights from the Blogosphere

Abstract The Asian spa has seen considerable growth in recent years. Nonetheless, the dearth in the literature about the spa industry in Asia is evident. Tourist spa experiences are an intriguing aspect in this industry. In this study, blog analysis, which involved a progressive four-stage process, was employed to explore travel bloggers’ spa experiences in India, Thailand and the Philippines. More specifically, this paper presents overview of travel blogs that contain accounts of tourist spa experiences as well as bloggers’ perceived benefits from their spa experiences. The findings suggest that spa experiences are by and large positive experiences that benefit multiple dimensions of tourist well-being.