出口能力和竞争优势对中小企业国际绩效的影响

Donn Sandi, B. Susanto, Rismi Juliadi
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引用次数: 0

摘要

. 无论是在GDP还是就业方面,中小企业都对印尼经济产生了重大影响。本研究旨在探讨出口能力和竞争优势对中小企业国际绩效的影响。背景问题:以往关于能力-竞争优势-绩效关系的研究还存在不一致的地方。目的:本研究旨在确定哪些能力对中小企业国际化成功的影响最大,以及竞争优势是否在能力与绩效的关系中起中介作用。研究方法:本研究采用定量方法与55名受访者来自印度尼西亚各地,然后分析使用PLS-SEM与SmartPLS软件。发现/结果:产品创新对竞争优势没有影响。市场情报、营销沟通和价格影响竞争优势。竞争优势对国际绩效有影响,但在出口能力与国际绩效之间没有中介作用。结论:在出口能力中,市场沟通、定价和市场情报对中小企业国际绩效的影响最大。中小企业的领导者应该把资源集中在这些能力上,而政府和学术研究人员仍然支持产品创新。
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The Impact of Export Capabilities and Competitive Advantage on SME’s International Performance
. Small and medium businesses (SMEs) have a significant impact on the Indonesian economy, both in terms of GDP and jobs. This research aims to examine the impact of export capabilities and competitive advantage to SMEs’ international performance. Background Problems: There is still an inconsistency among previous research on capabilities-competitive advantage-performance relations. Objective: This study would determine which capabilities have the greatest influence on a SME's international success, as well as whether competitive advantage plays a role in mediating the relationship between capabilities and performance. Research Methods: This research uses the quantitative method with 55 respondents from all over Indonesia, and then the analysis uses PLS-SEM with SmartPLS software. Findings/Results: The product innovation does not influence the competitive advantage. Market intelligence, marketing communication, and pricing influence the competitive advantage. Also, the competitive advantage influences international performance but does not have the mediate role between the export capabilities and international performance. Conclusion: Between export capabilities: market communication, pricing, and market intelligence are the most impactful to SMEs’ international performance. SMEs leaders should focus on the resources on those capabilities, while government and academic researchers still support on product innovation.
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