Language Learning as Technology of the Self

This chapter explores how the act of English language learning came to be framed as a moral project during the Korean English fever, focusing on the role that such aspects of morality played in rationalizing the social inequalities reproduced and exacerbated through the neoliberal promotion of English. Its analysis focuses on representation of successful learners of English in the conservative press, which frequently published stories of elite English language learners throughout the English fever. The chapter shows how these stories consistently downplayed the privileged provenance of the successful learners, and instead highlighted the extraordinary effort they put into learning English, presenting them as moral figures—ideal neoliberal subjects who immerse themselves in careful and ethical management of oneself. It is through such representations that English language learning came to reframed as a Foucauldian technology of the self, and a moral responsibility for neoliberal self-development.