Iwan Kurniawan Subagja, Nur Alamsyah, Eddy Sanusi Silitonga, Harry Indratjahyo
{"title":"品牌意识、优质产品对购买决策的中介作用:以印尼图库·普拉塔玛为例","authors":"Iwan Kurniawan Subagja, Nur Alamsyah, Eddy Sanusi Silitonga, Harry Indratjahyo","doi":"10.36346/sarjbm.2019.v01i03.001","DOIUrl":null,"url":null,"abstract":"This study aimed to analyze the influence of brand awareness and product quality on purchasing decisions through consumer perception. The research was conducted at PT Tugu Pratama Indonesia by the number of samples are 119 people in the area of the organization. Sampling using a saturated sample. Analysis of data using path analysis. The results showed that influence brand awareness and product quality on purchasing decisions by consumers' perceptions of positive and significant influence.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Brand Awareness and Quality Product on Purchase Decision Mediating Consumer Perception: Case Study in PT. Tugu Pratama Indonesia\",\"authors\":\"Iwan Kurniawan Subagja, Nur Alamsyah, Eddy Sanusi Silitonga, Harry Indratjahyo\",\"doi\":\"10.36346/sarjbm.2019.v01i03.001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aimed to analyze the influence of brand awareness and product quality on purchasing decisions through consumer perception. The research was conducted at PT Tugu Pratama Indonesia by the number of samples are 119 people in the area of the organization. Sampling using a saturated sample. Analysis of data using path analysis. The results showed that influence brand awareness and product quality on purchasing decisions by consumers' perceptions of positive and significant influence.\",\"PeriodicalId\":272088,\"journal\":{\"name\":\"South Asian Research Journal of Business and Management\",\"volume\":\"26 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-11-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"South Asian Research Journal of Business and Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36346/sarjbm.2019.v01i03.001\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"South Asian Research Journal of Business and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36346/sarjbm.2019.v01i03.001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Brand Awareness and Quality Product on Purchase Decision Mediating Consumer Perception: Case Study in PT. Tugu Pratama Indonesia
This study aimed to analyze the influence of brand awareness and product quality on purchasing decisions through consumer perception. The research was conducted at PT Tugu Pratama Indonesia by the number of samples are 119 people in the area of the organization. Sampling using a saturated sample. Analysis of data using path analysis. The results showed that influence brand awareness and product quality on purchasing decisions by consumers' perceptions of positive and significant influence.
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