公共关系(PR)与企业社会责任(CSR):印度视角的回顾

Abhishek K. Singh
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引用次数: 0

摘要

本研究是关于企业社会责任的重要问题及其与公共关系的联系在当今LPG时代(自由化,私有化和全球化)。有效的企业社会责任是建立组织的品牌形象,以最大限度地提高客户的信任,促进社会责任作为企业部门对人类福利和社会发展的企业义务,通过提高受众的知识,他们的利益和期望,和道德实践沟通的信息。本文试图回顾印度企业社会中的各种公司,并通过有效的沟通来衡量公共关系功能对社会意识的价值。本综述的目的是通过最近的各种例子建设性地分析跨国公司的企业社会责任和公共关系的有效性。本研究采用的方法是次要的。
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Public Relations (PR) and Corporate Social Responsibility (CSR):A Review on Indian Perspective
This study is all about the significant issue of CSR and its link with the PR in the present era of LPG (Liberalization, Privatization and Globalization). Effective CSR is very important for building brand image of the organization to maximize customers trust by promoting the social responsibility as a corporate duty of the corporate sector for human welfare and social development by enhancing the knowledge of audience, their interests and expectations, and ethical practices for communicating information. This paper attempted to review various companies in Indian corporate society and measure the value of public relations functions for the social awareness by effective communication. The purpose of this review is to constructively analyze the effectiveness of MNC’s CSR and Public Relations through various recent examples. The methodology adopted in this study is secondary.
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