评估便利条件和使用体验对移动支付的影响

L. Tsai
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引用次数: 0

摘要

下面的研究试图调查影响消费者采用移动支付(MP)意愿的决定因素。该研究模型基于技术接受与使用统一理论(UTAUT)中的三个结构,包括研究模型中的绩效期望、努力期望和促进条件。此外,还在模型中加入使用体验来检验调节效果。通过台湾聊天室进行的一项在线调查,获得了348份有效回复,并使用Smart PLS对其进行了分析。结果表明:(1)努力预期、绩效预期和便利条件是影响移动支付使用意愿的三个主要因素;(2)便利条件对努力期望和绩效期望有显著影响;(3)使用体验正向调节便利条件与绩效期望的关系;(4)使用经验正向调节便利条件与努力期望的关系。
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Evaluating the Effects of Facilitating Conditions and Usage Experience on Mobile Payment
The following research attempts to investigate the determinants influencing consumers' intention to adopt mobile payment (MP). The research model was adapted based on three constructs from the unified theory of acceptance and use of technology (UTAUT), including performance expectancy, effort expectancy, and facilitating conditions in the research model. In addition, usage experience was also added to the model to test for moderating effect. An online survey conducted through Taiwanese chat rooms resulted in 348 valid responses, which were analyzed using Smart PLS. Results indicated that (1) effort expectancy, performance expectancy, and facilitating conditions were three major factors influencing intention to use mobile payment; (2) facilitating conditions played a significant role in impacting effort expectancy and performance expectancy; (3) usage experience positively moderated the relationship between facilitating conditions and performance expectancy; and (4) usage experience also positively moderated the relationship between facilitating conditions and effort expectancy.
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