情绪和对态度改变的抵制

Mari Carmen Caro Jiménez , María Sicilia Piñero
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引用次数: 5

摘要

消费者可能会收到与他们的意见或最初态度相反的信息,从而产生矛盾心理。然而,在矛盾心理的情况下,态度改变的阻力仍未被探索。本文分析了态度形成过程中所经历的情绪是否会对态度转变的阻力产生影响。我们认为,某些情绪由于其特定的性质,可能会增加个体对态度改变的抵抗力。
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Las emociones y la resistencia al cambio de las actitudes

Consumers may receive information against their opinion or initial attitude creating a situation of ambivalence. However, resistance to attitude change in case of ambivalence is still unexplored. In this paper we analyze whether emotions experienced while attitudes are being formed exert influence on the resistance to attitude change. We propose that some emotions, because of their specific nature, may increase the individuals' resistance to attitude change.

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