用户体验模糊综合评价方法研究

Wei Liu, D. Huang, Yan Zhang
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引用次数: 2

摘要

针对电子商务网站用户体验质量难以准确评价的问题,提出了一种用户体验模糊综合评价方法。首先,根据可用性测试理论,在分析电子商务网站用户体验要素使用过程的基础上,构建了包括人机交互、用户和专家三个视角的评价指标体系;然后采用层次分析法对评价因子进行加权,并对评价结果进行模糊化处理。最后通过实例验证了该评价模型对电子商务网站用户体验质量的评价是有效的。
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Research on fuzzy comprehensive evaluation of user experience
A fuzzy comprehensive evaluation method of user experience is proposed to the problem on user experience quality which is difficult to accurately evaluate on the E-commerce web using. Firstly, being accordance with usability testing theory and the analysis of the user experience elements on E-commerce web using process, a evaluation index architecture is structured with views including human-computer interactive' , users' and experts' view. Then Analytic hierarchy process is used for weighting evaluated factors and the evaluation result is fuzzed. Finally an example is give to indicate that the evaluated model is effective to evaluate the quality of user experience on the E-commerce web using.
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