数字游戏:收益管理在旅游运营行业中的作用

Progress in Tourism and Hospitality Research Pub Date : 1998-09-01 DOI:10.1002/(SICI)1099-1603(199809)4:3<197::AID-PTH157>3.0.CO;2-7

J. Hoseason, N. Johns

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引用次数: 12

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The numbers game: the role of yield management in the tour operations industry

Courtline/Clarksons Holidays‘ collapse in 1974 was directly due to overoptimistic volume targets, which failed to take account of capacity or demand. Despite the availability of techniques such as yield management, tour operators continue to rely too heavily upon tactical pricing in their marketing. This paper outlines the critical relationship between yield management, the management of capacity, impact of price, and stability of tour operators. © 1998 John Wiley & Sons, Ltd.

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Progress in Tourism and Hospitality Research

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