印尼中小企业的电子商务:走向网站成功的研究模式

V. Pujani, Jun Xu
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引用次数: 9

摘要

本文在DeLoan和McLean(1992,2003)的信息系统模型的基础上,提出了一个研究模型来考察印尼中小企业网站的成功。本研究模式旨在透过建立基础,为印尼中小企业网站使用的影响因素等研究问题提供答案,从而对文献有所贡献。影响印尼中小企业网站用户满意度的因素有哪些?印尼中小企业网站使用、用户满意度与组织绩效之间的关系是什么?除了对电子商务领域的学术贡献外,通过随后的实证研究,所提出的网站成功模型的研究成果能够为印度尼西亚和全球的组织提供有关电子商务网站的实际和适用的建议。
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E-commerce in Indonesian SMEs: towards a research model of Web site success
This paper presents a research model, which is built on DeLoan and McLean's (1992, 2003) information system model, to examine the Web site success in Indonesian SMEs. The research model is aiming to make contribution to literature via build the foundation to provide answers for such research questions as what are the factors that influence the Web site use in Indonesian SMEs? What are the factors that influence user satisfaction about Indonesian SMEs' Web sites? What are the relationships between use, user satisfaction and organizational performance of Web site in Indonesian SMEs?. Besides the academic contribution to the field of e-commerce, the research output arising from the proposed Web site success model via subsequent empirical studies are able to provide practical and applicable suggestions on the e-commerce Web site to organizations in Indonesian and across the globe.
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