The Impact of Network Orientation of E-Commerce Enterprises on the Performance of Start-ups: Mediated by Resource Integration Ability

Based on social network theory and resource-based theory, this study constructs a research model of network orientation, resource integration ability and new venture performance, and studies the relationship between them. Through the analysis of 153 e- commerce enterprises data, it is found that: network orientation can have a positive impact on the ability of resource integration, showing a significant positive correlation; the ability of resource integration can have a positive impact on the performance of new ventures, showing a significant positive correlation; and the ability of resource integration has a mediating effect in the process of the impact of network orientation on the performance of new ventures. The research deepens the theory of the relationship between network orientation and resource integration capability, and provides practical significance for enterprises to build network relationship and improve enterprise performance.