无现金社会已经到来:手机支付如何在中国占据主导地位

Sarmann I. Kennedyd, Yunzhi Guo, Ziyuan Fu, Kai-rui Liu
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引用次数: 10

摘要

本研究从消费者的角度探讨了中国成为无现金社会的潜在因素。主成分分析(PCA)的结果显示,有四个主要因素影响了Mpay在中国的高采用率:政府的支持和赞助,简单易用的技术基础设施QR码而不是NFC技术,Mpay应用程序的易用性和安全性,以及由于Mpay交易对消费者和小企业都没有任何相关费用而节省的激励。有利的政府监管框架或缺乏监管框架是中国广泛采用Mpay的主要推动因素,此外,中国政府对Mpay使用的直接赞助是影响中国采用Mpay的最重要的先决因素,政府对经济发展和金融服务包容性目的的赞助和制裁导致了这种金融科技创新在中国的蓬勃发展。
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The Cashless Society Has Arrived: How Mobile Phone Payment Dominance Emerged in China
This study explores from a consumer perspective the underlying factors that made China a cashless society. The results of principal component analysis (PCA) show that four major factors influenced the high Mpay adoption in China: government support and sponsorship, simple to use technology infrastructure QR Code rather than the NFC technology, ease of use convenience and safety of the Mpay apps, and savings incentives because of the lack of any associated fees with Mpay transactions both for the consumer and small businesses. Favorable government regulatory framework or lack thereof being the major enabler of the primarily wide Mpay adoption in China, in addition to the direct Chinese government sponsorship of Mpay use as the most important antecedent factors influencing the adoption of Mpay in China, where a government sponsorship and sanctioning for economic development and financial services inclusion purposes led to the burgeoning of this FinTech innovation in China.
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