内蒙古自治区语言景观分析——以巴彦淖尔市为例

Lu Yu, Huang Cai
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摘要

语言标志作为信息的主要载体,在公共场所随处可见,如各种店铺招牌、路牌、警示牌、广告牌、海报等。然而,人们很少关注它们以及它们所体现的意义。语言景观是社会语言学和应用语言学研究的热点之一。因此,本文拟基于Rosenbaum对以色列耶路撒冷Keren Kayemet街调查的研究框架,对内蒙古巴彦淖尔市公共标志的语言景观进行调查,以了解巴彦淖尔市语言景观中的语言使用情况。此外,相关的实证数据可以为市语言工作委员会和政府部门的语言规划和语言政策提供一定的参考。
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AN ANALYSIS OF LINGUISTIC LANDSCAPE IN INNER MONGOLIA AUTONOMOUS REGION: A CASE STUDY OF BAYANNUR CITY
As the main carrier of information, language signs can be seen everywhere in public, such as various shop signs, guideboards, warning signs, billboards and posters. However, people rarely pay attention to them and the meaning they embody. Linguistic landscape is one of the hot topics in sociolinguistics and applied linguistics. Therefore, based on the research framework of Rosenbaum’s investigation of Keren Kayemet Street in Jerusalem, Israel, this paper intends to investigate the linguistic landscape of public signs in Bayannur City of Inner Mongolia, in order to understand the language use in the linguistic landscape of Bayannur City. In addition, relevant empirical data can provide some reference for the language planning and language policies of the City language Commission and government departments.
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