社会支持对使用后移动SNS的影响

Tao Zhou
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引用次数: 1

摘要

留住用户并促进他们的使用是移动社交网站SNS成功的关键。基于社会支持理论,本研究考察了移动社交网络的延续性。结果表明,社会支持和技术感知通过信任和流动影响持续使用。社会支持包括信息支持和情感支持。技术感知包括系统质量和服务质量。结果表明,服务提供者需要提供一个支持性的环境以及质量体系和服务,以促进用户的采用后和持续使用。
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The Effect of Social Support on Post-Adoption of Mobile SNS
Retaining users and facilitating their post-adoption are crucial for the success of mobile social networking sites SNS. Drawing on the social support theory, this research examined mobile SNS continuance. The results indicated that both social support and technological perceptions affect continuance usage through trust and flow. Social support includes informational support and emotional support. Technological perceptions include system quality and service quality. The results imply that service providers need to offer a supportive climate as well as quality systems and services in order to facilitate users' post-adoption and continuance usage.
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