Politeness in Associative Consciousness of the Tajik Youth: Results of Association Experiment

The paper is devoted to identification of specifics of associative centers of the category “politeness”, national and cultural specifics through the analysis of verbal communication components and to establishment of the main features of understanding of the analyzed category by representatives of the Tajik youth. When starting communication, people do not only share information, but also express various attitudes to each other. In a statement addressed to a partner in communication, the speaker is able to transfer love, friendliness, hostility, including different shades of such attitude ranging from pointed respect to demonstrative disrespect. All cases of respect and benevolence towards a partner in communication are unite by the concept “politeness”. The study of “politeness” on the basis of the association experiment conducted among young people is methodologically aimed to identify national and cultural specifics of its perception in Tajik linguocultural space. Keywordspoliteness; culture; associative center; association experiment; language consciousness; speech etiquette