{"title":"社交网站用户行为的探索性研究","authors":"Shwu-Min Horng","doi":"10.1109/ITNG.2012.69","DOIUrl":null,"url":null,"abstract":"This study makes use of Google Analytics data from four social network sites under web 2.0 setting to analyze their users' behavior. Several statistical techniques are used to analyze the data based on the measures across the four companies with seven cases. Some interesting findings indicate that certain patterns emerge according to the characteristics of the web services. Managerial implications are discussed along with suggestions for future research.","PeriodicalId":117236,"journal":{"name":"2012 Ninth International Conference on Information Technology - New Generations","volume":"48 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"An Exploratory Study of the Users' Behavior on Social Network Sites\",\"authors\":\"Shwu-Min Horng\",\"doi\":\"10.1109/ITNG.2012.69\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study makes use of Google Analytics data from four social network sites under web 2.0 setting to analyze their users' behavior. Several statistical techniques are used to analyze the data based on the measures across the four companies with seven cases. Some interesting findings indicate that certain patterns emerge according to the characteristics of the web services. Managerial implications are discussed along with suggestions for future research.\",\"PeriodicalId\":117236,\"journal\":{\"name\":\"2012 Ninth International Conference on Information Technology - New Generations\",\"volume\":\"48 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-04-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2012 Ninth International Conference on Information Technology - New Generations\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ITNG.2012.69\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 Ninth International Conference on Information Technology - New Generations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ITNG.2012.69","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An Exploratory Study of the Users' Behavior on Social Network Sites
This study makes use of Google Analytics data from four social network sites under web 2.0 setting to analyze their users' behavior. Several statistical techniques are used to analyze the data based on the measures across the four companies with seven cases. Some interesting findings indicate that certain patterns emerge according to the characteristics of the web services. Managerial implications are discussed along with suggestions for future research.
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