SWOT ANALYSIS OF DIGITAL TRANSFORMATION IN ELECTRONIC ADMINISTRATIVE SERVICES AT THE MUNICIPAL LEVEL

The aim of the article is to outline strategic perspectives for electronic administrative services in the context of intensive processes of digital transformation in society. Administrative service in the public sector is investigated, and in particular the focus is on attitudes towards trans-formation from conventional to electronic administrative service. Based on a thematic analysis, the environment for the development of electronic administrative services at the municipal level has been mapped. The results of a study of the level of provision of electronic services by all 265 municipalities in Bulgaria are presented, opportunities and challenges to the process are identified, and public attitudes regarding the prospects for electronic administrative services in the country are examined.