多质量层次定制产品的定价策略

2010 International Conference on Management of e-Commerce and e-Government Pub Date : 2010-10-23 DOI:10.1109/ICMECG.2010.12

Liu Jian, L. Jie

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摘要

定制设计的物品通常包括购买前的入场费和购买价格。本文考虑一个两阶段定价策略格式，公司决定对第二阶段价格做出有约束力的承诺，其中质量由进入第一阶段的每个消费者私下评估和评估。有了承诺，这两个价格点是战略替代，企业可以提高利润。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Pricing Strategies for Custom-Designed Product with Multiple Quality Levels

A custom-designed item commonly involves a prepurchase entry fee as well as a purchase price. This paper consider a two-stage pricing strategies format, the firm decides to make a binding commitment to a second-stage price in which quality is privately assessed and evaluated by each consumer who entered in the first stage. With commitment, the two price points are strategic substitutes and the firm can improve profit.

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2010 International Conference on Management of e-Commerce and e-Government

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