长尾学习:CSCL的独特机遇?

A. Collins, G. Fischer, Brigid Barron, Chen-Chung Liu, H. Spada
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引用次数: 20

摘要

长尾理论。“长尾”一词最早是Chris Anderson在2004年10月《连线》杂志上的一篇文章中提出的,用来描述我们的文化和经济如何逐渐从需求曲线顶端的相对少数的“热门产品”(主流产品和市场)转向需求曲线尾部的大量利基市场(例如亚马逊或Netflix等公司,它们以相对少量的数量销售大量独特产品)。研讨会的目的。研讨会的目标是提出一个分析框架的初步组成部分和对成功案例的分析,以便展开讨论,探讨参与式Web 2.0如何为“长尾”的教育解释提供独特的可能性,从而为协作学习创造新的可行性空间。
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Long-tail learning: a unique opportunity for CSCL?
The Long Tail. The phrase "The Long Tail" was first coined by Chris Anderson in an October 2004 Wired magazine article to describe how our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail (as exemplified by companies such as Amazon or Netflix, that sell a large number of unique items in relatively small quantities). Goal of the Symposium. The goal of the symposium is to present initial components of an analytical framework and an analysis of success stories in order to launch a discussion of how the participatory Web 2.0 provides unique possibilities for an educational interpretation of the "Long Tail" thereby creating new feasibility spaces for collaborative learning.
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