Offering Dance in the Performance of Topèng Dhâlâng Madura as a Creative Industry Commodity

This study aims to examine the criteria of offering dance forms in topèng dhâlâng performance as an industrial commodity. The topèng dhâlâng is a traditional dance performing art with the genre of dance drama in the Sumenep Regency of Madura, East Java. A characteristic of topèng dhâlâng is as the offering dance whose existence is very important and is never abandoned. In contextually, people place the existence of offering dance in the topèng dhâlâng performance due to some reasons. The offering dance has complex functions and meanings for event organizer who holds the topèng dhâlâng performance, audiences, as well as artists. Given the importance of the existence of offering dance in the topèng dhâlâng performance, it becomes an object of economic commodity. According to the perspective of the arts industry/ creative industry, the existence of offering dance is an industrial commodity that needs to consider the performance packaging forms. The aesthetic offering dance form packaging is one of the important strategies to create bargaining value as well as improve sales performance for topèng dhâlâng performance products. The offering dance form packaging, which has the great value and is in demand by the society, has the aesthetic criteria both