人们对网上购物的看法研究

K. S. Silpa, P. Rajasree, Dr.P. Balasubramanian
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引用次数: 7

摘要

网上购物是电子商务的一种形式,允许消费者通过互联网直接从卖家那里购买商品或服务,而不需要中介。现代消费者对电子购物有强烈的欲望,因为他们精通技术,总是在最终决定之前寻找各种选择。在未来的几年里,印度将发生巨大的网络革命,因为印度有大量的网民。本文旨在研究人们对网上购物的看法。数据采用方便随机抽样的方法收集,每100名受访者。通过数据分析发现,大多数受访者认为网上购物比传统购物更好,并同意在不久的将来网上购物会更多。
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A Study on Peoples' Perceptions towards Online Shopping
Online shopping is a form of Electronic commerce allowing consumers to directly buy goods or services from a seller over the internet without an intermediary. Modern customers have an urge towards e-shopping as they are techno savvy and always look for choices prior to the final decision. In coming years, great online revolution is expected in India since there is a huge population who surf the internet. This paper aims to study peoples' perception towards online shopping. Dates' are collected using convenience random sampling method with 100 respondents. As a result of data analysis it is found that majority of respondents' alleged that online shopping is better than traditional shopping and agrees to the point that online shopping will be more in near future.
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