An advanced public transportation systems application: feasibility study of bus passenger information systems operational test in the town of Blacksburg

The paper discusses a feasibility study of a bus passenger information system operational test in a rural area-Blacksburg, Virginia. Four objectives have been identified to fulfil the feasibility study of the passenger information systems in Blacksburg: (1) survey the rider's characteristics and information needs; (2) study information system hardware alternatives and human factors to meet the needs; (3) design a user-friendly computer model; and (4) design a passenger information system. The survey revealed that 84 percent of the Blacksburg Transit riders do not refer to the information brochure for various reasons, and 75 percent of the riders prefer information signs at the bus stop, and the automated information system as modes of information aids. Due to cost effectiveness, the touch screen with cable TV was found to be suitable for the system in the hardware alternatives study. Major bus stops at Burruss Hall (center of the university), the library, and student center are highly recommended for system installation for on campus riders. According to the survey results, an interactive computer model for the passenger interface was designed. The total cost for a system is estimated at $7000/unit. From the high survey return rate as well as survey results, it is apparent that riders in Blacksburg want the improved and advanced information system for their community. Therefore, if this system is implemented for operational test, it will improve the operational concept of current passenger information systems and increase the level of service.