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摘要

本研究旨在:1)确定软文广告媒介的效果;2)确定学生写作有说服力的文本的能力;3)确定软文广告媒介对学生说服性文本写作能力的影响。本研究中使用的研究类型是定量类型。使用的样本是26名学生。数据收集技术使用测试,然后使用描述性统计进行分析。结果表明,本研究中支持的备选假设是可以接受的。也就是说,八年级学生Muhammadiyah 22 Padangsidimpuan对软文广告媒体对说服性文本写作能力的影响之间存在显著的关系。这可以从变量X的值1890、变量Y的值1820以及计算积矩相关性0.423得到的价格“r”被归类为“公平/中等”中看出。关键词:软文,写作技巧,说服性文本
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Pengaruh Media Iklan Advertorial terhadap Kemampuan Menulis Teks Persuasif oleh Siswa Kelas VIII MTs Muhammadiyah 22 Padangsidimpuan.
This study aims to: 1) To determine the effect of advertorial advertising media; 2) To determine the students' ability to write persuasive texts; 3) To determine the effect of advertorial advertising media on students' ability to write persuasive texts. The type of research used in this study is a quantitative type. The sample used was 26 students. data collection techniques using tests and then analyzed using descriptive statistics. The results showed that the alternative hypothesis upheld in this study was acceptable. That is, there is a significant relationship between the influence of advertorial advertising media on the ability to write persuasive texts by class VIII Mts. Muhammadiyah 22 Padangsidimpuan. This can be seen from the value of the variable X obtained 1890, the variable Y obtained 1820 and the price "r" obtained from the calculation of the product moment correlation of 0.423 categorized as "fair/moderate".Keywords: Advertorials, writing skills, persuasive text
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