风味碳酸饮料:以比斯利汽水为例

Aman Rao, S. Guha
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引用次数: 0

摘要

“调味碳酸饮料”通常被称为“软饮料”,通常含有碳酸水、甜味剂和调味剂。它也可能含有咖啡因、色素、防腐剂和其他成分。软饮料是数百万人的首选饮料,仅次于水。17世纪,西方世界出现了第一批软饮料,它是由水和柠檬汁加蜂蜜制成的。软饮料中没有有益营养的成分。软饮料主要由过滤水和精制糖组成。2016年2月,比斯利国际(Bisleri International)推出了“比斯利汽水”(Bisleri Pop),重新进入印度软饮料市场。另一方面,比斯列里在未来几天将面临一系列障碍。首先,可口可乐和百事可乐这两家跨国公司主导了印度软饮料市场的价格和口味金字塔。对印度碳酸软饮料公司BISLERI POP的案例研究,重点关注了一些主要问题,如该公司的竞争地位、营销策略的优缺点、消费者意识、客户感知、文化差异等。本研究采用描述性研究设计。谷歌和其他网络资源被用来获取原始数据。为了进行对比分析,我们使用了Bisleri Pvt. Ltd.和其他网站的信息。尽管Bisleri Pop是印度最知名、最受尊敬的瓶装水品牌之一,但大多数人对它并不感冒。
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Flavored Carbonated Beverages: A Case Study on Bisleri Pop
"Flavored carbonated beverages" are popularly known as "Soft Drinks" which typically contain carbonated water, a sweetener, and a flavouring agent. It may also contain caffeine, coloring, preservatives, and other ingredients. Soft drinks are the beverage of choice for millions of people, second only to water. The first marketed soft drinks in the Western world appeared in the 17th century, which were made of water and lemon juice sweetened with honey. There are no nutritionally beneficial components in soft drinks. Soft drinks mostly consist of filtered water and refined sugar. Bisleri International (Bisleri) re-entered the Indian soft drink market in February 2016 with the introduction of "Bisleri Pop." Bisleri, on the other hand, will face a number of hurdles in the coming days. To begin with, two multinational corporations (MNCs), Coca-Cola and PepsiCo, dominated the price and flavour pyramid in India's soft-drinks market. The case study of BISLERI POP, an Indian carbonated soft drink firm, focuses on some of the main problems, such as the company's competitive position, the strengths and weaknesses of its marketing strategies, consumer awareness, customer perception, cultural differences, and so on. This study was conducted using a descriptive research design. Google and other web sources were used to get primary data. In order to do a comparison analysis, information from Bisleri Pvt. Ltd. and other websites is used. Even though Bisleri Pop is one of the most well-known and respected bottled water brands in India, most people were not impressed by it.
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