企业形象是组织沟通政策的一个要素

Нацразвитие. Наука и образование Pub Date : 2021-11-18 DOI:10.37539/2782-3075.2021.2.2.003

Лилия Васильевна Новак, Наталия Александровна Патрушева

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摘要

文章探讨了 "企业形象 "概念的实质及其在组织传播政策中的作用。文章探讨了 "企业形象 "这一概念的实质及其在企业传播政策中的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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CORPORATE IDENTITY AS AN ELEMENT OF AN ORGANIZATION'S COMMUNICATION POLICY

В статье рассмотрена сущность понятия «фирменный стиль» и его роль в коммуникационной политике организации. The article examines the essence of the concept of "corporate identity" and its role in the communication policy of the organization

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Нацразвитие. Наука и образование

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