{"title":"游戏娱乐&客户关系管理:沙尔芬施泰因城堡AR案例研究","authors":"K. Jantke, Jacqueline Krebs, Markus Santoso","doi":"10.1109/GCCE.2014.7031173","DOIUrl":null,"url":null,"abstract":"In a free market economy, the preservation of cultural heritage sides inevitably needs visitors, i.e. customers. Germany has more than 2,000 castles from the medieval times; when palaces are considered as well, the figure is above 25,000. The competition is tough. For castles from the middle ages, customer relationship management (CRM) means to attract them, to entertain them on-site, and to motivate them to come back. Contemporary CRM of cultural heritage sites may deploy digital media technologies including augmented reality and game play. There is developed some systematic approach to CRM which is implemented for the castle Scharfenstein, Eichsfeld, Germany. The implementation is available by any customer free of charge.","PeriodicalId":145771,"journal":{"name":"2014 IEEE 3rd Global Conference on Consumer Electronics (GCCE)","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Game amusement & CRM: Castle Scharfenstein AR case study\",\"authors\":\"K. Jantke, Jacqueline Krebs, Markus Santoso\",\"doi\":\"10.1109/GCCE.2014.7031173\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In a free market economy, the preservation of cultural heritage sides inevitably needs visitors, i.e. customers. Germany has more than 2,000 castles from the medieval times; when palaces are considered as well, the figure is above 25,000. The competition is tough. For castles from the middle ages, customer relationship management (CRM) means to attract them, to entertain them on-site, and to motivate them to come back. Contemporary CRM of cultural heritage sites may deploy digital media technologies including augmented reality and game play. There is developed some systematic approach to CRM which is implemented for the castle Scharfenstein, Eichsfeld, Germany. The implementation is available by any customer free of charge.\",\"PeriodicalId\":145771,\"journal\":{\"name\":\"2014 IEEE 3rd Global Conference on Consumer Electronics (GCCE)\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2014 IEEE 3rd Global Conference on Consumer Electronics (GCCE)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/GCCE.2014.7031173\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2014 IEEE 3rd Global Conference on Consumer Electronics (GCCE)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/GCCE.2014.7031173","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Game amusement & CRM: Castle Scharfenstein AR case study
In a free market economy, the preservation of cultural heritage sides inevitably needs visitors, i.e. customers. Germany has more than 2,000 castles from the medieval times; when palaces are considered as well, the figure is above 25,000. The competition is tough. For castles from the middle ages, customer relationship management (CRM) means to attract them, to entertain them on-site, and to motivate them to come back. Contemporary CRM of cultural heritage sites may deploy digital media technologies including augmented reality and game play. There is developed some systematic approach to CRM which is implemented for the castle Scharfenstein, Eichsfeld, Germany. The implementation is available by any customer free of charge.