影响体育运动观众出席率的因素:吉打州足协与柔佛州德津球迷(JDT FC)之间的比较

Ellail Ain Mohd Aznan, Norasmila Awang, Al Hafiz Abu Bakar, Mohd Khairulanwar Md Yusof, Norfaezah Mohd Rosli, Siti Amalina Mohd Yazid
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摘要

在任何体育设施或体育场观看比赛时,最吸引人的地方之一就是风景。体育景观的质量将影响观众观赛的兴致;本研究的重点是影响吉打英足总和柔佛日德兰足球俱乐部球迷上座率的体育景观因素。本研究的目的是找出影响吉打州足协和柔佛州JDT足球俱乐部(JDT FC)球迷上座率的体育景观特征差异。本研究共向吉打州足协和柔佛州JDT俱乐部的球迷发放了380份调查问卷。本研究的调查问卷以体育景象变量和上座率动机为基础。结果显示,吉打足总和柔佛州JDT FC(Johor Darul Takzim)的球迷在运动环境变量的上座率方面存在明显差异(P<0.05),JDT FC球迷的平均上座率为3.10,而吉打足总球迷的平均上座率为2.68。调查结果显示,JDT FC 球迷因高质量的体育环境而更愿意到场观赛。本研究同意,体育景观特征将促使观众参观体育场或体育设施;然而,未来的研究可侧重于其他变量,如满意度。
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Factors Influencing Spectator Attendance in Sports: A Comparison Between Kedah FA and Johor Darul Takzim Fans (JDT FC)
One of the biggest draws for people watching a game at any sporting facility or stadium is the scenery. The quality of the sport scape will influence the enjoyment of viewers attending the match; this study focuses on the sport scape factors influenced by KEDAH FA and JDT FC fans’ attendance. The purpose of this study is to identify the differences in sport scape characteristics that influenced attendance between Kedah FA and Johor Darul Takzim fans (JDT FC). A total of 380 questionnaires were handed out to Kedah FA and JDT FC supporters. The instrument’s questionnaire for this study was based on the sport scape variables and attendance motivation. The results demonstrate a significant difference in attendance motivated by sport scape variables between Kedah FA and Johor Darul Takzim (JDT FC) fans (p<0.05), with JDT FC fans having a higher mean of 3.10 compared to Kedah FA fans who had a mean of 2.68. According to the survey, JDT FC fans are more motivated to attend the match due to the high quality of the sporting environment. This study agrees that sport scape features will drive spectators to visit the stadium or sports facility; nevertheless, future research could focus on other variables such as satisfaction.
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