管理颠覆性创新的创业策略

James Nwoye Obi
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引用次数: 0

摘要

对颠覆性创新的当代研究已经将企业家精神确定为颠覆性现象的真正驱动因素。破坏性创新描述了一种新的产品或服务,它是如此的创新,它扰乱了现有的市场,迫使市场上的企业制定新的战略来管理他们的业务,以避免遭受巨大的损失和可能的破产。本文整合了创业和创新研究的最新进展,以更好地理解影响破坏性创新的条件和因果机制。在颠覆性创新的动态效应下,企业的兴衰,尤其是高科技行业的企业的兴衰,一直是许多经济学、技术和变革管理学科的学者所关注的研究主题。这篇概念性论文对颠覆性创新进行了诊断性回顾,发现对现有市场的破坏创造了新的现象,最终为消费者和社会带来了新的价值。因此,该研究建议,在当今数字时代运营的组织不应该害怕颠覆性创新,而是应该拥抱它们,并制定管理颠覆性创新的策略,以提高其业务底线。
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Entrepreneurial Strategies for Managing Disruptive Innovations
Contemporary studies on disruptive innovations have identified entrepreneurship as veritable driver of the disruptive phenomenon. Disruptive innovation describes a new product or service that is so innovative that it disrupts the existing market and forces businesses in that market to devise new strategies for managing their business to avoid suffering huge losses and possibly going out of business. This paper integrates recent developments from entrepreneurship and innovation research streams to better understand the conditions and causal mechanisms that influence disruptive innovations. The rise and fall of firms especially in high technology industries under the dynamic effect of disruptive innovations have been a theme of inquiry that has fascinated many scholars in economics, technology and change management disciplines. This conceptual paper carried out a diagnostic review of disruptive innovations and found that disruption of existing market creates new phenomenon that ultimately delivers new value to consumers and the society. The study therefore recommended that organizations operating in today’s digital dispensation should not fear disruptive innovations but rather embrace them and devise strategies for managing the disruptions to enhance their business bottom-line.
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