肯尼亚的咖啡认证标志注定要失败吗?法律讨论

Yvonne Wamuca Kimani
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摘要

一段时间以来,低廉的咖啡价格、持续的付款延迟、缺乏政府支持以及合作社管理不善一直是肯尼亚咖啡行业面临的主要挑战。许多曾经从这种作物中获得巨额利润的肯尼亚咖啡农不再唱这首歌。尽管肯尼亚咖啡被认为是世界上最好的咖啡之一,但它的农民一直被忽视,尽管它是肯尼亚的主要出口产品。因此,2015年2月14日,肯尼亚咖啡委员会公布了原产地认证标志,“咖啡肯尼亚如此丰富,如此肯尼亚”,旨在提高进口国消费者的忠诚度,同时证明肯尼亚咖啡在国际市场上的独特性,这是一项伟大的壮举。此举是在利用知识产权创造一个利基市场,为种植作物的社区提高利润的可能性之后,特别是看到欧洲市场如何成功地利用知识产权用其农产品创造了这样的利基市场。非洲市场正在缓慢但坚定地迎头赶上,特别是在Penja胡椒、奥库蜂蜜、路易波士茶等产品使用地理标志的情况下。然而,这些举措并非没有失败。本文从引入肯尼亚咖啡认证标志的角度考察了肯尼亚咖啡行业的法律状况。这项研究的目的是围绕困扰该行业的已知问题展开法律讨论,即供应链缺乏透明度,合作社失败以及小农被排斥。它试图提出的问题是,认证商标是否迈出了过早的一步,以及自该商标引入以来,这些问题是否得到了解决。
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Is Kenya’s Coffee Certification Mark Destined To Fail? A Legal Discussion
Poor coffee prices, constant delays in payment, lack of government support and poor management of cooperatives have been the major challenges that have faced Kenya’s coffee sector for a while. Many Kenyan coffee farmers that had once reaped immense profits from the crop are no longer singing this tune. Although Kenyan coffee is considered among the best in the world, its farmers have been neglected despite it being Kenya’s major export. It was therefore a great feat when on 14th February, 2015 the Coffee Board of Kenya unveiled a certification mark of origin,‘Coffee Kenya So Rich, So Kenyan’, aimed at promoting consumer loyalty in the importing countries all while proving the distinctiveneness of Kenyan coffee in the international market. The move follows the use of intellectual property rights to be able to create a niche market for the possibility of raising profits for the communities that grow the crop especially seeing how European markets have successfully used intellectual property to create such niche markets with their agricultural products. African markets are slowly but surely catching up, especially with the use of geographical indications for Penja pepper, Oku Honey, Rooibos tea amongst others. However, such initiatives do not come without downfalls. This paper examines the legal state of Kenya’s coffee sector from the introduction of the Coffee Kenya certification mark. The aim of this research is to open a legal discussion around the already known problems plaguing the sector namely, the lack of transparency of the supply chain, failing cooperatives and the exclusion of smallholder farmers. It seeks to raise questions of whether the certification mark was a step too soon and whether these issues have been addressed since the introduction of the mark.
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