Factores que influyen en las preferencias del consumo de quinua orgánica en los hogares de la ciudad de Puno, 2020

The purpose of this research has been to determine the factors that affect the preferences of organic quinoaconsumption in households in the city of Puno. The present work has had a quantitative character, of anapplied type, with a non-experimental cross-sectional design and of an explanatory nature; the populationhas been composed of 127 heads of households from the city of Puno; Likewise, simple random sampling wasused as a probabilistic sampling procedure. The data collection instrument was a questionnaire with 17 closedand open questions. For the estimation, a logit econometric model was applied, and subsequently the marginaleffects were estimated, obtaining the following results: The variable of age, family income, knowledge of the benefits of organic quinoa, household size, perception of health and perception of around the price positivelyinfluence the probability of preferences for the consumption of organic quinoa in households in the cityof Puno. In other words, if the age of the head of the household, family income, knowledge about thebenefits of organic quinoa, household size, perception around health and perception around price increase,the probability of preferences for quinoa consumption Organic Quinoa in households in the city of Punoincreases by 0.76%, 0.01%, 34.1%, 3.56%, 57.91% and 41.46% respectively, while the other variables do notinfluence the probability of organic Quinoa consumption in households in Puno. the city of Puno, likewisethe variable of perception around health and perception around the price of organic quinoa by consumershave a greater impact on the probability of preferences for the consumption of organic quinoa in householdsin the city of Puno with a value of 57.91% and 41.46% respective.