Edmundo Guillermo Córdova Durán, José Gabriel Rivera Medina, Laura Sofia Medina Andrade, Rosa Raquel Carpio Miranda
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CONSTRUCCIÓN DEL IMAGINARIO SOCIAL DESDE UNA PERSPECTIVA PUBLICITARIA EN MEDIOS SENSACIONALISTAS. CASO DIARIO EXTRA.
The purpose of this research is to analyze the relationship between the construction of the imaginary and the social representation of the red chronicle: in the idea that sensationalism is one of the characteristics of the written press present in explicit content, generating the greatest visual impact. Depending on the language to be used and the context to be defined, the message must be developed clearly; be it, news, commercial or public opinion; The issuer or advertiser creates content to inform, persuade or remember, they are key actions for the advertising perspective of the advertiser and the composition of the message to be issued. The analysis using descriptive and explanatory research methods will be used for the use of information relevant to sensational media, advertising and message composition in perspective of the advertiser and the consumer reader.
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