The New Needs of the Retail Enterprise

All retailers need to revisit the extent to which their skills and capabilities are aligned to the new needs of their enterprises in the very changed landscapes in which they are seeking to engage shoppers, realize new opportunities, and resist much more intense and diverse competitive challenges. This is the focus of Chapter 9, in which we suggest that there are four territories in particular that retailers will need to focus on. Organizational and even ownership structures may need to change also in order for the needs of the enterprise to be better aligned to the new operating landscape.