Job attitude and adoption of Advanced Printing Technology in Modern & Outmoded printing presses in Bangladesh

The purposes of this study are to analyze - (1) the dissimilarities in job attitude of modern technology enabled (web-fed printing press) and outmoded (sheet-fed printing press) printing press workers; and (2) the factors influencing outmoded printing press workers intention to adopt Advanced Printing Technology (APT) in Bangladesh. Nine variables are selected based on literature review to measure the job attitude. On the other hand, five constructs/latent variables (measured by 17 observed variables) derived from UTAUT model are used to measure the “Behavioral Intention” of the workers. 496 workers are surveyed in this study. Discriminant analysis is used to analyze the dissimilarities and PLS-SEM (Partial Least Square-Structural Equation Modelling) is applied to assess the “Behavioral Intention”. Two groups of workers are significantly different in terms of the six dimensions (mental stress, physical stress, readiness of the printing machines, work flexibility, workplace safety, and working environment) of job attitude. On the other hand, Personal Innovativeness (PI), Performance Expectancy (PE), Effort Expectancy (EE), and Social Influence (SI) have significantly affected the Behavioral Intention (BI) of the workers to adopt APT. But Facilitating Condition (FC) does not affect the BI significantly. Arranging adequate institutional training/educational program on APT arranged for the workers and enormous investments made by both public and private sector can make the facilitating condition of printing industry in Bangladesh more favorable and adaptable.