On the Alert for Share Price Manipulation and Inadvertent Disclosure in Social Media Channels

Social media networks offer a tremendous opportunity for the dissemination of financial and other information globally to companies. It can be immensely useful for stakeholders and investors too. So far its permitted use as a primary disclosure channel is restricted. Some risks also exist through inadvertent disclosure of information, as well as potential share price manipulation, yet are companies necessarily aware and armed to handle the risks? This research conducts exploratory research into the attitudes of Nordic companies, in a region where social media primary disclosure is not permitted, to analyze the status quo and consider any risks that may prevail. Possible action changes and future research opportunities are also examined.