基于“计算机互联网+”背景的旅游扶贫传播路径研究

Hongxi Zhang, Qiong Liu, Hanqing Hu, Haiyan Xia, Hong Zhao
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引用次数: 0

摘要

中国的脱贫攻坚不仅极大地推动了国际减贫进程,也有效提升了美丽中国的国际形象,而旅游扶贫是扶贫的重要手段。近年来,短视频app通过“短视频+直播”的结合,在新媒体营销中充分展示了自己的优势,这种结合在旅游扶贫领域也取得了显著成效。在脱贫攻关的关键时期,为弘扬生态山水田园和侗族文化,借助计算机互联网技术,在贵州改宝村成立了“侗族七仙女”网络运营团队。然后全村通过电脑多媒体、短视频大众传播、同住同物、电商运营等新的传播手段,走出了一条不同于传统产业扶贫的新路径。旅游扶贫内生动力增强,在计算机互联网的计算机时代,通过“计算机互联网+旅游扶贫”的方式,成功塑造了扶贫中的计算机网络品牌。
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Research on the Propagation Path of Tourism Poverty Alleviation based on the Background of “Computer Internet +”
China's fight against poverty has not only greatly promoted the international poverty reduction process, but also effectively enhanced the international image of beautiful China, and tourism poverty alleviation is an important means of poverty alleviation. In recent years, short video app have fully shown its advantages in the new media marketing by the combination of “short video + live”, this combination has also made significant achievements in the field of tourism poverty alleviation. In the crucial key period out of poverty, in order to promote ecological landscape pastoral and Dong culture, network operations team, called “Dong's Seven Fairies”,was set up in Gaibao village in Guizhou province with the help of computer Internet technology. Then the whole village has been out of poverty by computer multimedia, mass communication of short video, live together with goods, electric business operations, such as a new means of communication, and the new path which was different from traditional poverty alleviation by developing industries is opened up. The endogenous power of tourism poverty alleviation is enhanced, and Computer network brand in poverty alleviation was Successful shaped by the means of “computer internet + tourism poverty alleviation” in the computer age of the computer internet.
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