联合技术公司燃料电池:大公司内部的创新

Andrea L. Larson, S. Keach
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引用次数: 0

摘要

本案例可以加深对新兴市场和燃料电池技术创新的理解,以及联合技术公司内部创业部门的战略和管理。本案例还将环境问题作为创新企业的经营关注点和市场机会进行考察。燃料电池是一种领先的清洁技术,可以取代汽油燃烧发动机用于交通运输,燃料电池发电厂为电网提供了另一种电力来源(电网严重依赖燃煤)。该案例旨在与“燃料电池技术和市场机会”(UVA-ENT-0016)一起使用。
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Utc Fuel Cells: Innovation Inside a Large Firm
This case can enhance understanding of emerging markets and innovation around fuel-cell technology, as well as the strategy and management of an entrepreneurial unit inside United Technologies Corporation. The case also examines environmental issues as operating concerns and market opportunities for innovative firms. Fuel cells are a leading clean technology to replace gasoline-combustion engines for transportation, and fuel-cell power plants offer an alternative electricity source to the electrical grid (which is heavily dependent on the burning of coal). The case is intended for use with "Fuel Cell Technology and Market Opportunities" (UVA-ENT-0016).
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