TOWARDS VALUE-DRIVEN EXPERIENCE DESIGN BY MINDING THE GAP BETWEEN VISUAL-OLFACTORY PERCEPTION

Intuition and insight are two processes that link the tacit and the explicit knowledge, which are relevant to idea sharing in the design process for evolving critical values into an innovative design. Experiences to link the tacit and the explicit knowledge easily enhance and foster more valuable and creative thinking. The present research aimed to verify unanswered questions focused on multisensory stimulation and integration as follows. Q1: Visual or olfactory stimuli influence the same way regardless of whether it is unimodal or multimodal ? Q2: Is liking the only intuitive value compared to other semantical values such as freshness, weightiness and experience ? The current research presented significant findings which answer the above-mentioned questions. A1: Visual knowledge is more solid and influenceable than olfactory knowledge in unimodal conditions, whereas olfactory knowledge is more solid and influenceable than visual knowledge in multimodal conditions. A2: Liking is a more clear and effectible value to verify the impression of the perceived stimuli. And the worthiest finding from the results is that liking is relevant to experience. The evaluation results of liking show similar trends as experience, and vice versa. Further research should clarify in further research whether liking correlates with sensitivity or not in the structured sensory and leads the subjective evaluations to modify specific evaluation values. The findings of this research are worthy as they provide a hint to enhance value-driven design factors to foster more valuable and creative experiences which will be beyond our expectations.