Information systems strategic planning: Using design thinking method at startup company

Like other industries, logistic services especially for inner city deliveries currently also facing immense changes due digital disruption. Although many logistics companies use information technology in their business models, but not all of them make information technology as their core business. With the new technology developments, new competitor, new business model and changing customer behavior, the company should also change to optimize technology support. Therefore, this startup company for logistic and especially in last mile deliveries will make an information systems to support their business by using Design Thinking (DT) approach as Information System Strategic Planning (ISSP). With Design Thinking and Personas approach, hopefully able to create a system with good user experiences and user satisfaction while using the product. The result is defined proper business flow and developing website and android applications to facilitate business activities. The conclusion of this research is Design thinking is one of alternative method that can be used to make strategic planning of information system for company, either new company (start-up) or corporate.