维尔纽斯建筑遗产传播中的创意传播工具

Kristina Astikė
{"title":"维尔纽斯建筑遗产传播中的创意传播工具","authors":"Kristina Astikė","doi":"10.2478/jec-2021-0001","DOIUrl":null,"url":null,"abstract":"Abstract Research purpose. The purpose of this study is to single out the tools of creative communication and to identify which of them are most used in the communication of architectural heritage in Vilnius. Design / Methodology / Approach. Comparative analysis of scientific literature, qualitative expert interviews. Findings. The communication of the architectural heritage is multifaceted because the heritage is multifunctional. Heritage communication operates through various channels and is focused on different target groups; however, in order for the communication to be effective, as expected, the coherence of communication is required, as well as a comprehensive approach to all aspects of communication. Structured communication is essential for the best communication impact. Originality / Value / Practical implications. Heritage communication is an actively developing field that is receiving increasing attention from scientists and the public. Much attention is paid to heritage during various cultural events, during which the public has the opportunity to get acquainted with the usually inaccessible heritage or its premises. In this way, the revitalisation of heritage involves urban residents, communities, interested groups who, for cultural, religious or other reasons, are concerned with heritage preservation. Although much attention is paid to heritage communication and sponsors are being attracted, there are fears that the communication of architectural heritage is not sufficient due to the lack of funding for architectural heritage. The consequence of the lack of funding is the disappearance of architectural objects. Thus, the analysis of architectural heritage communication is a relevant and researched topic.","PeriodicalId":431224,"journal":{"name":"Economics and Culture","volume":"84 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Creative Communication Tools in Vilnius Architectural Heritage Communication\",\"authors\":\"Kristina Astikė\",\"doi\":\"10.2478/jec-2021-0001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Research purpose. The purpose of this study is to single out the tools of creative communication and to identify which of them are most used in the communication of architectural heritage in Vilnius. Design / Methodology / Approach. Comparative analysis of scientific literature, qualitative expert interviews. Findings. The communication of the architectural heritage is multifaceted because the heritage is multifunctional. Heritage communication operates through various channels and is focused on different target groups; however, in order for the communication to be effective, as expected, the coherence of communication is required, as well as a comprehensive approach to all aspects of communication. Structured communication is essential for the best communication impact. Originality / Value / Practical implications. Heritage communication is an actively developing field that is receiving increasing attention from scientists and the public. Much attention is paid to heritage during various cultural events, during which the public has the opportunity to get acquainted with the usually inaccessible heritage or its premises. In this way, the revitalisation of heritage involves urban residents, communities, interested groups who, for cultural, religious or other reasons, are concerned with heritage preservation. Although much attention is paid to heritage communication and sponsors are being attracted, there are fears that the communication of architectural heritage is not sufficient due to the lack of funding for architectural heritage. The consequence of the lack of funding is the disappearance of architectural objects. Thus, the analysis of architectural heritage communication is a relevant and researched topic.\",\"PeriodicalId\":431224,\"journal\":{\"name\":\"Economics and Culture\",\"volume\":\"84 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Economics and Culture\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2478/jec-2021-0001\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economics and Culture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/jec-2021-0001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

研究目的。本研究的目的是挑选出创造性交流的工具,并确定哪些工具在维尔纽斯建筑遗产交流中使用得最多。设计/方法论/方法。科学文献比较分析,定性专家访谈。发现。建筑遗产的传播是多方面的,因为遗产是多功能的。遗产传播通过多种渠道运作,针对不同的目标群体;然而,要使沟通如预期的那样有效,不仅需要沟通的连贯性,还需要对沟通的各个方面采取综合的办法。结构化的沟通对于取得最佳的沟通效果至关重要。原创性/价值/实际意义。遗产传播是一个积极发展的领域,越来越受到科学家和公众的关注。在各种文化活动中,人们对遗产给予了很大的关注,在这些活动中,公众有机会了解通常无法进入的遗产或其场所。这样一来,活化文物的工作就会涉及到因文化、宗教或其他原因而关心文物保存的城市居民、社区和有关团体。尽管人们对遗产传播给予了很大的关注,并吸引了赞助者,但由于缺乏建筑遗产的资金,人们担心建筑遗产的传播还不够充分。缺乏资金的后果是建筑对象的消失。因此,对建筑遗产传播的分析是一个相关的研究课题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Creative Communication Tools in Vilnius Architectural Heritage Communication
Abstract Research purpose. The purpose of this study is to single out the tools of creative communication and to identify which of them are most used in the communication of architectural heritage in Vilnius. Design / Methodology / Approach. Comparative analysis of scientific literature, qualitative expert interviews. Findings. The communication of the architectural heritage is multifaceted because the heritage is multifunctional. Heritage communication operates through various channels and is focused on different target groups; however, in order for the communication to be effective, as expected, the coherence of communication is required, as well as a comprehensive approach to all aspects of communication. Structured communication is essential for the best communication impact. Originality / Value / Practical implications. Heritage communication is an actively developing field that is receiving increasing attention from scientists and the public. Much attention is paid to heritage during various cultural events, during which the public has the opportunity to get acquainted with the usually inaccessible heritage or its premises. In this way, the revitalisation of heritage involves urban residents, communities, interested groups who, for cultural, religious or other reasons, are concerned with heritage preservation. Although much attention is paid to heritage communication and sponsors are being attracted, there are fears that the communication of architectural heritage is not sufficient due to the lack of funding for architectural heritage. The consequence of the lack of funding is the disappearance of architectural objects. Thus, the analysis of architectural heritage communication is a relevant and researched topic.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Bankruptcy Prediction Model Development and its Implications on Financial Performance in Slovakia Investigation of CSR Activities Connected to Covid-19 in Czech and Slovak Businesses Is the Concept of Industry 4.0 Still Interesting for Scientists due to the Emergence of Industry 5.0? Bibliometric Analysis The Place as a Brand. Theory and Practise of the Place Branding The Impact of Influencer Marketing on the Decision-Making Process of Generation Z
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1