价值网的动态业务模型框架

H. Bouwman, I. MacInnes
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引用次数: 70

摘要

本文开发了一个新的框架来解释价值网中商业模式的动态方面。随着企业从研究阶段走向推广和成熟阶段,三股力量导致了商业模式的变化。第一阶段最重要的是技术力量,第二阶段是监管,第三阶段是市场。这些力量通过对企业的技术、服务、财务和组织网络的影响引起变化。因此,价值网中的合作伙伴在这些阶段会有所不同。以NTT DoCoMo的i-mode为例说明了这一框架。
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Dynamic Business Model Framework for Value Webs
This paper develops a new framework for explaining the dynamic aspects of business models in value webs. As companies move from research to roll-out and maturity three forces cause changes in business models. The technological forces are most important in the first phase, regulation in the second phase, and markets in the third. The forces cause change through influence on the technology, services, finances, and organizational network of the firm. As a result, partners in value webs will differ across these phases. A case study of NTT DoCoMo’s i-mode illustrates the framework.
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