{"title":"在线电视相关内容:网络平台使用简史","authors":"Pauliina Tuomi","doi":"10.1145/2465958.2465974","DOIUrl":null,"url":null,"abstract":"Television viewing has fragmented to several platforms and the use of web elicits new uses of TV & audience behaviors. Audiences are combining different mediums and content in order to gather a coherent media experience. In this paper the role of the online websites as a platform for TV-related content is analyzed trough a case study. The Finnish TV channel MTV3's website for British TV program Emmerdale is analyzed trough the linkage and purpose of the webplatform to the audience. It is done trough the webplatform data that covers the Emmerdale's site from the year 2002, 2006, 2010 and the current situation in 2013. By this the development of TV-related content online and the use of webplatform in order to engage the audiences outside the TV broadcast is presented. Also the role of the social media acting as a webplatform is acknowledged in order to tackle the current situation as well as the future position.","PeriodicalId":166630,"journal":{"name":"European Conference on Interactive TV","volume":"104 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"TV-related content online: a brief history of the use of webplatforms\",\"authors\":\"Pauliina Tuomi\",\"doi\":\"10.1145/2465958.2465974\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Television viewing has fragmented to several platforms and the use of web elicits new uses of TV & audience behaviors. Audiences are combining different mediums and content in order to gather a coherent media experience. In this paper the role of the online websites as a platform for TV-related content is analyzed trough a case study. The Finnish TV channel MTV3's website for British TV program Emmerdale is analyzed trough the linkage and purpose of the webplatform to the audience. It is done trough the webplatform data that covers the Emmerdale's site from the year 2002, 2006, 2010 and the current situation in 2013. By this the development of TV-related content online and the use of webplatform in order to engage the audiences outside the TV broadcast is presented. Also the role of the social media acting as a webplatform is acknowledged in order to tackle the current situation as well as the future position.\",\"PeriodicalId\":166630,\"journal\":{\"name\":\"European Conference on Interactive TV\",\"volume\":\"104 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2013-06-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Conference on Interactive TV\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/2465958.2465974\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Conference on Interactive TV","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2465958.2465974","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
TV-related content online: a brief history of the use of webplatforms
Television viewing has fragmented to several platforms and the use of web elicits new uses of TV & audience behaviors. Audiences are combining different mediums and content in order to gather a coherent media experience. In this paper the role of the online websites as a platform for TV-related content is analyzed trough a case study. The Finnish TV channel MTV3's website for British TV program Emmerdale is analyzed trough the linkage and purpose of the webplatform to the audience. It is done trough the webplatform data that covers the Emmerdale's site from the year 2002, 2006, 2010 and the current situation in 2013. By this the development of TV-related content online and the use of webplatform in order to engage the audiences outside the TV broadcast is presented. Also the role of the social media acting as a webplatform is acknowledged in order to tackle the current situation as well as the future position.
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