Action Aggressiveness and Firm Performance with Moderator Repertoire Competition: Psychological perspective of Top Managemant Team (TMT)

This study aims to explore strategies for competitive action conducted over time with a dynamic process model of the competitive interaction between firms with a top management team (TMT) psychological perspective. The data analysis was based on a sample of 124 respondents from the top management team (TMT) of 3 and 4 star hotels in Surabaya and then analyzed with moderator regression analysis (MRA) approach. Data collection using questionnaire The analysis results show that TMT aggressiveness action has a positive impact on firm performance, while repertoire competition weakens the relationship between aggressiveness action and firm performance. Based on the results of the study, then on the competitive conditions between companies, top management will perform aggressive actions in response to actions performed by major competitors. Such actions can improve the performance of the company, but the various forms of competition performed by the major competitors, resulting in weakening the relationship of aggressive action with the performance of the company. This study contributes to the competitive dynamics especially in the top management team's psychological perspective (TMT) by examining the TMT response on the company's competitive relationship with its competitors, thus impacting on competitive behaviour. Keyword: action aggressiveness, firm performance, repertoire competition. Keywords—strategies; competitive action; TMT; psychological