Achieving Strategic Alignment of Big Data Projects in Saudi Firms: The Role of Organizational Culture

Big data projects can fail due to the lack of alignment between the big data project strategy and the overall business strategy. This research considers organizational culture as an enabler of a better alignment between the two. To test the research hypothesis, a questionnaire was collected from several dozen IT decision-makers in Saudi organizations who have implemented big data projects. Statistical analysis using PLS indicates that the alignment of big data projects and overall business strategy is highly influenced by the five dimensions of organizational culture identified by Smit et al. (2008), namely strategy, leadership, adaptability, coordination, and team relationships