Electoral Violence in Kenya 2007-2008: The Role of Vernacular Radio

This article examines how the shifts in vernacular radio narratives influenced intergroup relations during the 2007-08 electoral violence in Kenya. Using media as an analytical framework, together with original in-depth interview data collected over four months of fieldwork in 2010, the article explores how vernacular radio listeners in Kisumu, Eldoret, and Nyeri interpreted the 2007-08 electoral violence prior to, during, and after the event. It argues that the framing of electoral stakes and subsequent violence by vernacular radio stations is mainly between differentiated and concerted frames, depending on the stage at which the violence manifests itself. Differentiated frames reinforce divisive and/or rebellious attitudes, and are likely to increase intergroup competition and further violence along ethnic lines. Concerted framing underpins the perceived areas of common interest believed to transcend disparate group allegiances, and this establishes the possibility of intergroup dialogue and collaborative attitudes. These findings also highlight the central role of ethno-linguistic proximity and ethno-regional polity as potential drivers of vernacular radio frames, particularly in situations of electoral violence.