量化Epinions的社会影响

Akshay Patil, Golnaz Ghasemiesfeh, Roozbeh Ebrahimi, Jie Gao
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引用次数: 8

摘要

在许多电子商务网站和消费者评论网站上,用户可以评论他们购买的产品以及其他人写的评论。用户还可以对彼此的关系进行信任或不信任的评级。通过研究Epinions的数据集,我们检验并量化了用户之间的信任/不信任关系与他们对评论的评级之间的相关性。我们发现,一个人的朋友的意见和他/她的评分之间有很强的一致性。我们的研究结果还表明,用户朋友的集体意见与他/她未来关系的形成之间存在很强的一致性。
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Quantifying Social Influence in Epinions
In many eCommerce websites and consumer review websites, users can review products they purchased as well as the reviews others wrote. Users can also rate each other as trusted or untrusted relationships. By studying a data set from Epinions, we examine and quantify the correlation between trust/distrust relationships among the users and their ratings of the reviews. We discover that there is a strong alignment between the opinions of one's friends and his/her ratings. Our findings also suggest that there is a strong alignment between the collective opinion of a user's friends and the formation of his/her future relationships.
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